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Undermining The Commercial Viability Of Must-See, Live TV: Super Bowl

There is no denying that mass and media have become mutually exclusive today. Television ratings reflect individual thrust to construct a niche playground on your coveted phones, big screen and tablet at a milieu and time of your choosing.  This happens until something mammoth like Super Bowl enters the scene. This accentuates greater multitude every year. This is not compliant with all crazed games. Live events, including Oscars, the Grammys and the Golden Globes have somehow managed to evade the prospective void in viewership for network television. Modern media precedents elucidate that second screens propelled my social media have instilled more urgency, vigor and certitude in live events.

In this era of technological novelty and atomization, most people experience their curious interests getting fizzled out in the wake of big banner shows. People flock to twitter to discuss some forthcoming episode of “Pretty Little Liars” with similar enthusiasts, but if you discuss something more regular, real and routine, the things take a different course. There is certain amount of cliché operating within this dicey apparatus. The Queen Latifah inferences and Jacqueline Bisset’s piquantly riveting innuendo might be a reason behind the 29 percent downslide in network ratings in the last decade. The Academy awards have provided 3 million viewers, the Grammys, six million and the Golden Globes have been steady all along. Nielson Company reports envisage this market norm.

Even when a dismal landscape looms large on network television, the National Football League’s quantum is quite marvelous. This season, the N.F.L flicks on Fox, CBS and NBC averaged a whopping 20.3 million viewers, which thrice as big as average broadcast viewers. More than 200 million viewers were hooked to the regular season. Out of the 35 most popular shows this season, 34 were from the NFL. The last four Super Bowls fetched the highest ratings ever in history. It will be a mistake to conclude that it’s a bunch of quixotic guys playing fool’s game. Women constitute 35 percent of the average NFL viewership.

It is interesting to note that more women watch Super Bowl than both the sexes combined for the Academy Awards. That’s precisely how huge football has come to be, which marks its foray into the ‘must-have TV’ fold. ABC, an off beaten network for professional football is anticipating coming out of the sidelines.  This year’s Super Bowl ratings are poised to be large as audience percentage has risen by 5%. The ratings for conference championships got to a 20% high last year.