You’ve worked hard. You’ve created, or have hired someone to create your web site. Gathered up all your data, your information, and laid it out for all the world to see.
So how can you draw more and more people in, while trying to show up higher on searches?
Thanks to my help, I’ve found you some great tips to make your site even more popular on search engines.
1. Edit the Title Page
A common mistake for a lot of users is leaving the default home page title in their title tags. Being too generic, like the default tag is, won’t get you recognized by more search engines. If anything, you may find yourself lower on these searches. Nobody wants this, you want to be seen, not found.
It’s imperative to be smart and creative with your tags. Remember, the tags hold all the information search engines use to help users see your content. Stress the importance of these tags, otherwise you’ll find yourself behind your competition.
Try using analyzing sites that specialize in analyzing all your tags on every page of your site. These sites will also show you exactly how your keywords and phrase are read on search engines. Giving you the tools to make changes and improvements to receive better ranks.
2. Inbound Link Tags
I’ve heard these been called “inbound links” and “backlinks”. Truth is they are the same.
These links are like referencing or advertising. It’s these links that other sites use to reference something on your site. Think of it as, “click here” links.
You’ll have a lot more success at ranking higher on search engines by having more detailed links. For example, instead of using a link that says, “click here”, it would be more beneficial to have a link like, “Visit blah-blah.com for 10 Ways to Get Your Website Noticed”.
3. Optimize for Right Keywords
Every company thinks they have a good handle on what works and what doesn’t when it comes to their company. As it turns out, a lot of that hard work isn’t working as well as they thought.
Most companies are a tad off when selecting keywords and phrases that they think their target audience will use. They fail to double check which keywords and phrases that these people are searching for when it comes to similar products and services. They’re missing out, and other sites are gaining the benefit.
There are programs out there, like app.wordtracker.com, capable of giving you related words and phrases that will help give you stronger results. Getting beyond the more obvious of terms, and showing you more of the under used phrases and words.
Now you increase your likelihood of coming up higher on searches.
4. Updating Frequently
There is nothing search engines love more than those frequent updates with fresh content. They just eat it up.
Updating 1-2 times a week will give search engines a chance to scan more and more of your site. Creating and analyzing the content to match keywords and phrases to similar searchable content. The more you update, the more likely search engines are at ranking your site high on searches.
A great way to add relevancy and fresh content is to add a blog. Blogs are typically short, and the availability to add new fresh content, gives you just what you’re looking for. Just remember to make sure the blog contains desirable keyword and phrases, like mentioned earlier.
5. Submitting Site Maps
Site maps are critical because they help with indexing your whole site. Submitting maps routinely to search engines like Google and Yahoo, allows them to stay up to date with the content offered on your site. This will help with turning up higher on searches, and more frequently with similar content.
Make sure you’re submitting site maps regularly to make your site easier for the user and engines to find you.
Don’t let simple mistakes keep you from success. You have the tools and capability to take control and manage your site better. Make little tweaks and improvements like these, and I assure you, you will bring more traffic to your site.