Just Think. You have a small business, somewhere in a remote village. Owing to financial constraints, you cannot promote your business and market your product and services, even to the neighbourhood town and cities. You continue to sell locally; Even though, you have the potential to grow your profit. ;
-Now you are getting the purchase orders from all over the world. You are selling your products and services to consumers worldwide. You are making money continuously 24/7 and smiling to the bank on daily basis. You continue to make money, even while asleep. It is not a dream!. Yes all these could be possible, if you can implement the successful marketing strategies for small businesses to take your business to the next level.
Successful Marketing Strategies for Small Businesses
1: Solo Ads
It is indisputable that e-zine solo ads are a great strategy for small business owners. They are now as important as a national insurance number. This internet marketing techniques has become a white hat strategy that can be used to take a business from where it is to where it should be. If you’re looking for targeted traffic for your small business, e-zine solo ads is the way to go. Even though you can use other paid online marketing/advertising methods, this one happens to be low risk. But first, what exactly are solo ads, and how can you leverage this for complete optimization?
Solo ads or solo adverts are standalone ads that are sent out to subscribers of popular e-zines based on a specific niche. These are client specific and topic-focused promotions that are targeted to a specific group of consumers. [Set of people who have expressed an interest in your industry?} This advertising material; usually in form of newsletters and magazines, only contains one ad of a product or service. It is a standalone; the advert shares page with no other adverts and is one hundred percent guaranteed to be seen. This marketing strategy is straightforward, efficient and cost effective, compare to other internet marketing techniques. Though, some internet marketers questions the effectiveness of solo adverts compared to the use of banner ads. In their opinion, they believed that not a lot of people will appreciate this kind of marketing technique. This in which has however been proved wrong. Out of the hundreds or thousands of people on a mailing list, it would be nearly impossible that not a single person will feel the nudge of curiosity and eventually click on your ad.
Advertising and marketing purposed are aimed at having people see your produce. They are meant showcase your product and services and to disseminate relevant information about them to convince both your regular and potential customers to stay. There is no better way to do this, than though the use of solo ads. This is a relatively affordable way to sell your way to the top. The average cost per thousand or CPM of a solo ad is less than $3. Which means, that for a weekly budget of $25 you can communicate directly to hundreds of thousands of people of your choosing. Solo ads will sell your produce and take your business to greater heights.
2: Social Media Marketing
when you are marketing a product or service through you blog, social media can help you reach a wide network of people at once. For many small businesses, social media use is crucial to maintaining communication with their customers and clients. This network has evolved from a quirky tool people use to communicate and share information among themselves, to a big time marketing platform, capable of delivering ultra-targeted ads to a global audience. Face book website with over five hundred millions of users from over one hundred and twenty countries worldwide is probably one of the highest traffic hubs on internet. Others like Myspace, Google plus and Twitter are also very good in delivering great traffics.
3. Link Building
If you wish to increase traffic of your blog /website, then this is the way to go. Face it. Link building plays an important role in creating a SEO strategy. This is simply a process that works to raise the status of a website in the eyes of a search engine. Search engines like to rank credible sites that present users with relevant information. Search engines companies use the number of internal links pointing to a site as one way to determine credibility. In the eyes of search engines, a site with five hundred inbound links is more credible than a site with fifty inbound links.