When you own a business, you want to be very careful and diligent about your branding. You want to have a unique voice in the community that you serve, but you also want that voice to be one that people can relate to. This means that everything from your personal image, to your decor, to your logo matter tremendously. If you don’t already have a logo, you will want to think long and hard about what kind of symbol you want to represent your business. You need something that is iconic and wraps your entire business identity into a nutshell with one simple image. When you see a great logo, that symbol brings all kinds of thoughts and images rushing to your consciousness. Whether those be flavors, scents, sounds, sights or feelings, they should be visceral, and they should be abundantly positive. If you’re struggling to find the right logo, here are five factors to consider when creating a logo for your business.
Make sure your logo isn’t so trendy that it will go out of fashion in just a few months. The most successful businesses are the ones that have had the exact same logo for decades or longer. Of course, some businesses are successful at slightly modifying their logo from time to time so that it stays fresh but is always recognizable. Although in the end, it really can’t change too much.
Make sure that your logo is a strong representation of the personality that you are trying to define with your business branding. If you want to portray your business as a fun and whimsical place to be, then you don’t want too many hard lines or corners. You want shapes that are soft and round and you want to choose a font with the same vibe.
Some of the best logos are the most simple. If a young kid can easily draw your logo on his or her binder, then that’s always a good thing. Some of the most successful brands are the ones that people feel inclined to draw, and every time that someone draws your logo on one of their prized possessions, you are getting free advertising.
You don’t want your logo to resemble that of any other business. If you visit FranchiseExpo.com, you can see tons of logos from all different kinds of brands to ensure that there’s not a single one out there that looks like yours. If you have a business that is geared toward children or family fun, you don’t want your logo to resemble that of an alcoholic beverage, for example .
Be sure not to use too many colors within your logo. Ideally you just want one or two at the most. This color or colors you choose will be used for all of your promotional materials and advertising, and people will come to associate this color with your brand.